About Similariti

What is Similariti

Similariti is an AI-powered personalized fashion application that merges the digital and physical worlds.

Similariti is built on three pillars: discovery, personalization, digital-to-physical.

We discover and bring you the best emerging designers and fashion products from around the world. The brands we work with are ethical, sustainable and slow fashion.

We have developed AI that learns your style from the clothes that you search, watch and like on your personalized feed, or you try and buy in-store. Similariti recommends beautiful clothes that match your personal style but also leaves room for serendipitous discoveries.

We integrate the online shopping experience with a physical store. We have opened our first concept store in the center of Athens and plan to scale the model to emerging cities around the world. We offer fitting services and personalised style recommendations, and we also handle your returns.

We‘re building the future of fashion retail!